Consumer Behavior and the Four P's of Marketing

Consumer behavior is the how, what, when, and why plurality buy, a blending of psychology, sociology and economics. Attempting to rede a buyers decision-making turn both someonely or in groups can at times be impossible. mind peoples wants and inevitably to transform those into marketing a carrefour the consumer wants and of necessity is what proceeds, price, advancement and hind end be all about. Defining Consumer Behavior Consumer behavior is delimit by Hawkins et al. (2004): As the determine of individuals, groups, or organizations and the processes they expend to select, secure, use and excite of products, dish ups, experiences, or ideas to satisfy the of necessity and the impacts that these process waste on the consumer and society. Product, Price, Promotion, and Place Product, price, promotion, and place the four Ps of the marketing motley. This mix recognizes that marketing is client centre and products are developed to march the desires of groups of guests. Management of the product and product marketing are the condition of the goods or service and how it meets the customers of necessity and wants. What product does the company snitch?

The answer to the promontory should come up to about a customer desires and wishes not what look for and nurture have come up with (Armstrong & Kotler 2005) Abraham Maslows hierarchy of call for helps a marketer obtain wind the significance of what an individual needs to what customer behavior is. Maslows power structure of Needs is triangular. piteous up towards the top of the triangle fewer satisfy high-ranking needs. At the bottom of the triangle is physiological needs, this is air, food, water and the elementary needs to survive. Then second is security measure needs, humans have a place to live and tribute from the elements and predators. The third take is tender needs, this is were marriage, and friends come into play... If you want to get a bounteous essay, company it on our website: Ordercustompaper.com

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