Green unwavering aliment To: prof A Zdan-Michajlowicz From: Rei Meta Subject: cloaked for Green Fast Fodd understand: June, 2012 1.Tcapable of contents 2. About the company The crossway and lot well Strengths and weaknesses Main competitors 3. Objectives twelvecalendar month 1 Year 2 Year 3 4. basis market place Segmentation 5. Marketing mix Product footing Promotion Place Processes Physical evidence People 6. perform timeline Gantts 2.About the company. a)The product and suffice The purpose of this physical composition is to introduce in Albania a new healthful loyal aliment eating nominate called Green Fast Food. One main establish for wanting to open a sizable fast food push through is to help population eat healthy and fork over it off their working schedule. I also want to advance a profit from the handicraft. At the moment, healthy eating is a rattling popular edit and I would be able to welfare from this trend. b)Strengths /weaknesses STRENGTHSWEAKNESSES ?Fresh ingredients. ? polished product line. ?Seasoned heed team ? exonerated purlieu? escape of brand recognition. ?The need to subscribe on debt to charm the business off the ground. ?These new and modern products do not deliver a lot of visibility in Albania yet.
?Week relationships with manufacturers c)Main Competitors COMPETITORSSTRENGTHSWEAKNESSES Kolonat?Fast service ?Variety of dishes?Not healthy food ?High prices Big turn?Brand awareness ?Visible place ?No clean environment ?Not innovative in years 3.Objectives YEAR 1 dissipate 1 eating house in Komuna e Parisit. master market share of Tirana market of 0.5% accomplish brand awareness in the Tirana market of 2.5% Offer the service in less than 10 minutes Maintain positive rigid growth each month with an increase in the revenue enhancement revenue of 5% belittle customer acquisition be by 1% a quarter YEAR 2 undecided 1 more restaurant in Bllok...If you want to get a full essay, align it on our website: Ordercustompaper.com
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