Br and Haagendaz

BaskinI) Target Market 1) Haagen-Dazs Haagen-Dazs is taking the subtle ice picking line the aim backside consumers are the youngers who are fashionable and in the income pyramid peak. (yc2000, 2008) 2) Baskin-Robbins The primary target market of Baskin Robbins is comprised of higher middle (Rs. one hundred fifty 000 to 200 000) and higher upper (Rs. 200 000 above) income professionals and families with toddlers. The secondary segment of Baskin Robbins target market is composed of teenagers, young adults and students (School and university). II) Point-of-difference ) Haagen-Dazs Haagen-Dazs wins in the segments and grasp of the aim market. to each one time to entered in newfound market, Haagen-Dazs volition make careful analysis of the domestic consumers mind, this provides great assistance for marketing and branding.Meanwhile, Haagen-Dazs cooperate with umpteen upscale restaurants, to let Haagen-Dazs ice lap printed on smooth these locomote restaurant menu. In terms of co mpetition, for the reason why Haagen-Dazs maintain excellent results in the fierce competition is because it not only represents a product, it also stands for a lifestyle. ) Baskin-Robbins Baskin-Robbins is the flavor champion of the world. Each month, the Baskin-Robbins team has produces a new ice cream flavor. And it focuses on customer choice. And Baskin-Robbins has the best ice cream coats. They have a thick stratum of cake and a layer of ice cream. The texture of the icing as it melts, the slight crunch of the cake and the way the ice cream melts into the cake where they meet. Plus they have those figurines on top.Baskin-Robbins has popularized the practice of offering free tastes on miniature pink spoons to customers bedazzle by its selection of flavors. Its pink spoon has become a certain cultural icon. (wejdani, 2011) III) Point-of-Parity 5) Haagen-Dazs All the fruit for Haagen-Dazss product is pasteurized, which kills all of the foul bacteria. And all of the Haagen-Da zs sorbet products are non expand, with the exception of chocolate sorbet. Haagen-Dazs products cannot be refrozen afterward theyve thawed, because Haagen-Dazs products were made in the most natural way possible.Also Haagen-Dazs products should not be refrozen if thawed. Thawing and refreezing can create large ice crystals and cause hateful gritty textures or diminished quality. 6) Baskin-Robbins Most of Baskin-Robbins products are low fat and contain vitamins. They are passionate about offering their guests delicious products they will enjoy, giving them plenty of menu options, and providing accurate nutrition information so they can make the best choices for themselves.From the materials Baskin-Robbins use, to the way they construct and operate their stores, they are committed to adopting better, more sustainable approaches whenever possible. (CSR Report, 2010) References (2008, 11) Haagen-Daz. Marketing Analysis. Retrieved from http//www. studymode. com/essays/Haagen-Daz-Market ing-Analysis-183072. html (2011, 03) Baskin Robbins. Retrieved from http//www. studymode. com/essays/Baskin-Robbins-638496. html