Marketing-Advertising Agency

Review-AKQA Advertising Agency Toya M. Cornelious Grantham University Abstract The purpose of this paper is to append an everywhereview and evaluation of the advertise function AKQA. Reviewed will be the agencys whimsical aspects, strengths, and approach to marketing. AKQAs client tip will be discussed and as will their successes in advertising.   substructure AKQA advertising agency was founded in 2001 by Ajaz Ahmed and Tom Bedecarré who unify two companies together to fix what is today cognise as AKQA (Wikipedia.com, 2012). The initials AKQA are not in public known to alkali for anything and there has been some mystery to the highest degree the origin of the AKQA earn (Zaremba, 2009). Some speculate that it stands for all known questions answered others say it stands for the initials of the captain founders but no one has do the real nitty-gritty public (Zaremba, 2009). AKQA g rew from the basement of the industry to be one of the largest main(a) agencies in the world (Smith, 2012). AKQA now employs over 1,200 people, and their revenue is slightly $250 million (Smith, 2012). AKQA quickly crystallizeed global condition with branches in San Francisco, freshly York, Washington DC, Germany, and Amsterdam (Zaremba, 2009).

AKQA specializes in digital advertising and campaigns nigh often through kindly media outlets. They necessitate many well-known clients such as Nike, Ferrari, Heineken, Volkswagen, Visa, Unilever, Warner Brothers, and Gap to name a some (AKQA.com, 2012). Overview As described on their website, AKQAs ad! vertising scheme is to use what they describe as sextuplet core strengths in parade to provide advertising in a social media environment (AKQA.com, 2012). The strengths are identified as reach, engagement, consideration, conversion, loyalty, and advocacy (AKQA.com, 2012). AKQAs first strategy is reach (AKQA.com, 2012). This is to gain fans and maximize confederacy interaction. In essence, it is...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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