Consumer Behavior

The different shipway stores and goods are displayed play a snap role for the consumer when out shopping. The sales staff can overly influence the costumers a great deal in a purchase decision. It is therefore critical for companys to be aware of raw the steps the consumers undergo before actually buying a product. Perception is the process by which an individual selects stimuli from his or her environment, organizes (sic) in tuneation just about those stimuli, and interprets the information to form a coherent, meaningful aspect of the world (Wells and Prensky, p.257) So, perceptual experience not only occurs when we register a foreplay by one of our five senses but it also relates to the view that that is certain as a result of the foreplay. However, a soulfulnesss difference of opinion backion to stimuli and the perceptions that they form as a result of a stimulus a great deal depends on past experiences and the expectations that they ask built up as a result. Po lice knowledge reports are often contrasted as two people define the same casualty in different ways. In a similar way, two people who work out a McDonalds tinge may react to it in very different ways but it is up to the marketing manager to try to collection to as galore(postnominal) of the target audience as possible.

If a person has had a good experience with a McDonalds meal and then it is probable that they will think of this pleasurable experience when they see something that they dude with McDonalds, for example the Golden Arches logo. This is because of classical conditioning, as people have learn t to colligate the logo of McDonalds with a! pleasurable meal. If, however, a consumer contracted solid food inebriety from McDonalds then they would not react to the sight of the McDonalds authentication in the same way: the... If you want to get a full(a) essay, order it on our website: OrderCustomPaper.com

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