The Social Marketing Project in Bangladesh

 Problem Statement: As part of the universe sustain condition program in Bangladesh, PSI introduced two products -Raja condoms and Maya hinderance pills. unalike traditional commercializeing, PSI was involved in social trade. everyplace the time the gross sales of Raja increased enormously and we were productive in grabbing a major part of market sell in Bangladesh. plainly in reference of Maya the sales started declining later on a period. Even though we were merchandising Maya at a cheaper price, the competitors with higher price became successful in the market. The profit bank earned by retailers and wholesalers was very internal depression for Maya compared to similar products in the market so they did not promote sales of the product. introductory when Maya was introduced, it was a successful in terms of sales. But as time passed, people whole various bad notions close the pill. They associated the pill with birth statement, considered it as an inferior drug beca office of its low price & adenylic acid; the side effects caused by out-of-door factors were also think to it. Even the doctors advised not to use Maya because they thought it to excite side effects. Objective: Our main nonsubjective was to control the population explosion in less developed countries through airing of family planning information and product.

We were concentrating on the reduction of population in Bangladesh via two products- Raja condoms and Maya contraceptive pills. But over a period of time the sale of Maya got declined. So our sub purpose is to improve the sale of Maya with the help of naked as a jaybird marketing s! trategies and thus improve the population control activities in Bangladesh. Comparison between Maya and Raja:The same marketing outline was used to promote Raja and Maya. But at that place were more or less factors which made these products distinct in nature. One was seen as an over the counter consumer product magic spell the other was a the right way drug. In case of Raja the target consumers were men. And the products were readily getable in exclusively the shops. So...If you want to get a integral essay, order it on our website: OrderCustomPaper.com

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