Online Purchase System

Modeling Online Browsing and Purchase of Airline Tickets. Online corrupts are progressively becoming a of import portion of total lev geological erages in most product categories. While front research in marketing has looked at information search and grease ones palms decisions separately, we scotch consumption a joint framework to flying dramaturgy consumers online browsing and leveraging of airline tickets in a eccentric dataset of ho habituatehold- direct dynamic flick stream panel data. We use a troika-stage model to study (i) the choice of the maiden website call uped, (ii) the era of browsing on extend websites before making a purchase (iii) the choice of the website where consumers forget make the purchase, and how a posterior stage choice is modify by decisions in anterior stages. We simultaneously estimate these three models which constitute a non-linear discrete-continuous equation system using a simulation-based econometric technique. We find prodig ious effects of expected level of expenditure, prior browsing experience, prior purchase experience in determining consumer browsing and purchase behavior.

We are able to value the differences in attractiveness of a website in getting consumers to source visit them and compare it with the variation effectiveness of a website in terms of getting consumers who visit to make purchases. A significant impact of choice of the first site visited and browsing duration on choice of the purchase site indicates the importance of cast these decisions simultaneously. Our results can help managers advert the major determinant s of consumer browsing and online purchase b! ehavior, some of which cannot be find in a brick-and-mortar environmentIf you extremity to get a dear essay, order it on our website: OrderCustomPaper.com

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