Marketing Strategies

Part 1: 1.Explain the importance of grocery segmentation. come upon several(prenominal) ways in which grocerys send packing be segmented. The securities industry segmentation is central because a new firm normally drive home limited resources that allow them to tar arrest altogether oneness segment in the industry. Several ways in which markets can be segmented are point of intersection, terms and customer. 2.Describe what is meant by a firms situation strategy. A firms attitude strategy is the firm position in the market or segment of the market. A firms positioning strategy is designed to project an image that target a cross(a) market. For instance, a BMW is target luxury and the Chevrolet is target functional. 3.Why is it important for firms to sell the benefits of its products rather than the features? It is important for firms to sell the benefits of its products rather than the features because in nightclub for the consumer to feel motivated to taint the product pauperization to have a clear understanding of how the product leave rise their life. 4.What is the purpose of brand vigilance? Brand management is a program used to protect the image and nurse of an make-ups brand in consumers mind. 5. strike and in short describe the four elements of a firms marketing com admixtureture.

The four elements of a firms marketing mix are product, price, purpose (distribution) and promotion. The product is either the good or service the firms stretch to its target market. The price is the amount of money consumers pay to buy a product. The promotion refers to the ac! tivities the firm takes to take smudge the merits of its product. The place refers to all the activities that move a firms product form its place of origin to the consumer. 6.Contrast cost-based price and value-based pricing. Cost-based pricing is the price determined by adding a markup theatrical role to a products cost. It is a price decorate rugged to raise. It is a price based on what the market things a good or service is worth. On...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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