The New Marketing Strategy for Coca-Cola (China): COOPERATION WITH I.T. COMPANIES

1. Introduction of Coca-Cola in mainland mainland China. Coca-Cola play along is the biggest soft drunkenness alliance in the world and famous for its classic coke. It has over atomic number 6 years? of history and its business scope covers more than dickens hundred countries. The extended experience and abundant resources bring do the bell ringer a great success. In 1927, the Coca-Cola Company began to invest in China and then left temporarily for Chinese political factors. In 1979, it returned after China?s reform and opening move to the outside world. By compensate off it has broken in China?s grocery store for 25 years after returning. Its investiture has exceeded $1,200,000,000 and it has set up 34 companies and 28 factories. 2. Why uphold With I.T. Companies2.1. The disadvantageous note for Coca-Cola. With time going, Coca-Cola now seems several(prenominal)how not very fashionable. at that place are only a some appreciations which more or less are the sam e for customers to direct from. However, its competitors such as Pepsi, Jianlibao and Nongfu Spring have offered a hand of new presents with varieties of tastes and functions. For example, Kang Shifu, a very large Chinese viands and drink producer, has produced some tea drinks, which suit Chinese heap?s taste very much. And during these years, the market of carbonate drink in China was in recession. The sales volume of carbonated drink at bottom the first ten months in 2004 in Shanghai has change magnitude by 13.4%, compared with the sales volume in the same item of the year before. With a large sell of Chinese drink market, Coca-Cola were certainly attacked. On the other hand, the tralatitious ways of advertising such as news written document advertisements, hoardings, TV shows, are unable to communicate with customers adequately. Their abilities to attract the juvenility have decreased as the youth are now more dependent on the Internet. Furthermore, the competitors... If y! ou want to get a in full essay, order it on our website: OrderCustomPaper.com

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