Nestle-Marketing Oriented Company

draw near was founded in 1866 by Henri cuddle and is today the worlds biggest provender and beverage company. Henri approach developed the first infant food in 1867 to save the life of a friends baby who could non be breastfed. (this is a combination of cows milk, wheat dredge and sugar). Since then, the company has looked to build on a tradition of providing nutritious overlaps. The come on Group invests slightly 1. 5 one thousand millions swiss franc in R&D e real year. Its more than any other food company. all day Nestle sells over a billion products. These individual consumer legal proceeding give the Company total nnual sales of more than 90 billion swiss francs Nestle markets its products in 130 countries across the world. Nestle manufactures some 10,000 antithetic products and employs some 250,000 people A marketing orientated cash advance means a business reacts to what customers want. The decisions taken are based around information ab bring out customers nee ds and wants, rather than what the business thinks is right for the customer. just about successful businesses take a market-orientated approach Since then, the company has looked to build on a tradition of providing nutritious products.It builds its business around -discovering what customers want -identifying pressures for modification e. g. government campaigns, health education initiatives -responding to changes in the market place. Nestle concentrates on their consumers and tries to understand their physical and emotional desires. They hit a wide vomit of products and consumed by all age groups. Nestle generate to understand the economic, geographic and social factors which affects the diets of the consumers and try to concentrate on the nutritional and health nourish of the products.Example Nestle have used their investigate and technological expertise to their methamphetamine hydrochloride cream products to reduce their calories but too keep the same taste. They have also introduced sugar free products and lower sugar products like getup Kat Light. Nestle also try to understand the motivations, decision make and purchasing habits of the customers by spending time with the people. Example Nestle employees pass three days living with people in suburbs of Lima in PERU to understand their everyday aspects of their life, and based on their understanding they sold germane(predicate) products in the topical anesthetic markets.A market led company like Nestle is continually monitoring customer attitudes and requirements through with(predicate) market research. This research takes ii main forms Qualitative research. This involves setting up small focus groups of consumers who enunciate their ideas and opinions about their needs and views on different products. Quantitative research. Whereas qualitative research involves only relatively few people, quantitative research involves much bigger numbers. For example, professional market researchers ma y interview thousands of people through postal or telephone interviewing.Nestle regularly uses both forms of research to gain a clear idea of consumer opinions and trends. Market research helps the company to keep in touch with an ever changing environment in which social attitudes and get patterns are continually shifting. The Companys strategy is guided by several rudimentary principles. Nestles existing products grow through innovation and renovation while maintaining a balance in geographic activities and product lines. Long-term potential is neer sacrificed for short-term performance.The Companys priority is to bring the best and most relevant products to people, wheresoever they are, whatever their needs, throughout their lives. Nestle is committed to the following Business objectives in all countries, taking into account local legislation, cultural and religious practices Nestle continues to maintain its commitment to follow and respect all applicable local laws in each of its markets. Analysis of Market Analyzing the market means get the information about the current market trends. There are different ways, which are adopted by Nestle to get the information of the market.By gross sales Department Sales department is a primary source of getting the information about the market. They actually visit the market and find out that who are the competitors, and what strategies they are adopting. Customer Service Department For Every product there is customer service department.. Nestle knows that regular contact with their consumers is very important. This is why Nestle have a worldwide Nestle Consumer run network Nestle cares for its consumers because its success depends on meeting their needs and expectations.Through earshot and understanding, it can make products that they will want to use all through their lives. Research and Development Department The nestle Research and Development learning ability office is in Switzerland. The customer complaint s are forward to the R where research is conducted. Suppliers and distributors To know about the market Nestle has established the close race with their suppliers who provide the raw materials. Conclusion Nestle is one of the worlds leading food companies. Its commitment to high quality market research ensures that it remains to the full aware of changes in consumer behaviour and consumer tastes.Its excellent product research and ontogeny network ensures that it is well placed to meet the challenge of changes in consumer expectations. The companys health strategy is carefully geared to delivering to customers what they want in relation to the foods they eat. thusly its clear that Nestle is a Market Oriented company because they try to understand the customer or market needs and produce products wherefore to achieve the organizations goals. And they believe that people are the main strength of the company.